DD Hammocks is a growing Edinburgh based company who design and sell high quality hammocks and tarps worldwide. They have been at the forefront of hammock camping since 2005. During my time at DD Hammocks I led and completed projects in a variety of areas including branding, print design, product packaging, illustration and photography.
Brand recognition is vital for a growing brand with a wide and varied product range. It was necessary to create a set of guidelines to maintain consistency in brand ideology, visual style and tone of voice and then apply them to product packaging, advertising and promotional materials.