Flexi Beast

Role: branding / graphic design

The Client:

‘Flexi Beast’ provides a range of flexibility classes in Edinburgh, UK aimed at aerial and pole dancers who want to increase their flexibility. ‘Flexi Beast’ promotes safe training and takes a lot of effort to educate small groups of people about safe stretching and conditioning. Classes include ‘Safe splits’, ‘Happy hips’ and ‘Healthy bendy backs’.

Personality: rebellious / powerful / empowering

The Mission:

Create a distinctive brand identity for the FlexiBeast yoga classes that is sassy, strong and empowering. It should also reflect the founder’s alternative and rebellious personality.