Excellent – English School

Role: logo / branding / graphic design

The Client:

Excellent is an English school for children in Stari Oskol, Russia. It focuses on giving children the opportunity to learn English in a relaxed and friendly atmosphere. It uses the latest educational techniques e.g. live conversations with native speakers.

Personality: fun / fresh / youthful / professional

The Mission:

Create a strong visual identity for ‘Excellent’ which will convey the positioning of the brand: ‘Fun and effective English language classes to prepare your kids for school exams.’

Fun, effective, innovative are the keywords.