E-commerce website UX
DD Hammocks is a growing Edinburgh based company who design and sell high quality camping gear worldwide. They have been at the forefront of hammock camping since 2005. I joined them in 2013 and was involved in a number of website redesigns.
The information architecture was outdated and could not support the growing range of products and additional content.
The project: Updating existing e-commerce site in line with consumer needs
Tools: Adobe Creative Suit