DD Hammocks

Role: web-design / illustration / branding

The Client:

DD Hammocks is a growing Edinburgh based company who design and sell high quality hammocks and tarps worldwide. They have been at the forefront of hammock camping since 2005. I joined them in 2013 and led various projects from branding to web design.

Personality: tough / adventurous

The Mission:

  • Convert views to sales. Improve the user experience to make purchasing on the site easier.
  • Improve the navigation. Create a system that makes it easier to navigate through the growing range of products and other content.
  • Build stronger customer relationships. Make it easier to find the necessary information and add additional engaging content to bring more users to the website.