DD Hammocks

Role: branding / graphic design / illustration / art direction

The Client:

DD Hammocks is a growing Edinburgh based company who design and sell high quality hammocks and tarps worldwide. They have been at the forefront of hammock camping since 2005. I started working with them in 2013 and since then I have led projects in a variety of areas including branding, print design and product photography.

Personality: tough / adventurous

The Mission:

Brand recognition is vital for a growing brand with a wide and varied product range. It was necessary to create a set of guidelines to maintain consistency in brand ideology, visual style and tone of voice and then apply them to product packaging, advertising and promotional materials.